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美容院经营管理

低价促销对美容院的利弊分析 看你家美容院适不适合

发表时间:2020-01-29 14:02:00阅读次数:140

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美容院促销

  

  一、低价促销的优势

  

  1、吸引到顾客

  

翡翠棋牌  TONGGUODIJIACUXIAODEFANGSHIKEYIGENGHAODEXIYINDAOGUKE,YOUBUSHAODEXIAOFEIZHEDOUHUIJUEDEJIRANJIAGEZHEIMEDIDEHUANEIMEJINLAITIYANYIXIAYEMEIYOUSHENMEWENTI,SHICUOCHENGBENSHIBIJIAODIDE,KEYIHENHAODEDAXIAOYILV,TONGGUOZHEIZHONGDEFANGSHIKEYIZUODAORANGRENMENZAITIYANDESHIHOUMEIYOUTAIDUODEJINGJIYALI。ERQIEZAIYOULELIANGHAODEXIAOGUOYIHOU,NEIMEZAIDIJIACUXIAOQIGUOQUDESHIHOU,XIAOFEIZHEHAISHIHUIHUAINIANZHIQIANTIYANDAODEMEIHAO,SUOYIRUGUOSHIZIJIJINGJIXUKEDEHUAJIUHUIXUANZEJIXUDAODIANXIAOFEI。

  

  2、奠定顾客基础

  

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美容院促销

  

  二、低价促销的劣势

  

  1、顾客质量差

  

翡翠棋牌  TONGGUODIJIACUXIAOQUESHISHIKEYIXIYINDAOZHONGDUODELIULIANG,RANGMEIRONGYUANDEKEYUANLIANGYIXIAZIJIUSHENGGAO,DANSHIZHEIXIEKEYUANDEZHILIANGDOUBUSHIHENGAO,ZHISUOYIHUICANJIAZHEIGECUXIAOHUODONGJIUSHITANXIAOBIANYIDEXINSIZAIZUOSUI,YUANBENXUYAODAJIQIANDEXIANGMU,XIANZAIZHIXUYAOJIBAIYUANJIUKEYITIYANDAO,NEIMEZIRANSHIHUIYOUBUSHAODERENYUANYICHANGSHI。TIYANWANZHIHOU,HENDUOMEIRONGYUANDOUSHIHUIXUANZERANGGUKEBANKADEFANGSHILAISUOZHUGUKE,DANSHIGUKEHAISHIKEYIMINGXIANDECHAJUEDAOHUIYUANKADEYOUHUILIDUBUJIDANGSHIDEDIJIACUXIAOHUODONG,SUOYIJIUBUYUANYIJIXULAIDIANXIAOFEILE,SUOYISUIRANCUXIAOHUODONGKEYIDAILAIDALIANGDELIULIANG,DANSHIKERENDEZHILIANGDOUBUSHIHENGAO。

  

  2、利润不高

  

翡翠棋牌  ZHEIGEYESHIDIJIACUXIAODEYIDABIDUAN,MEIRONGYUANHENDUOSHIHOUDOUSHIHUITONGGUOZHEIZHONGDEHUODONGLAITUOKEYINGXIAO,DANSHISHISHISHANG,RUGUOSHUOHUODONGMEIYOUJUBANHAODEHUA,WANGWANGSHIDABUDAOSHENMEXIAOGUODE,YINWEIZAIDINGJIASHANGYAOBIYUANXIANDEDIHENDUO,SHENZHIZHIYOUYUANJIADEYIZHEHUOZHEERZHE,TONGSHIZAIQUDIAOMEIRONGYUANXUYAOHUADIAODESHOUGONGFEIYIJIQITACHANPINFEIYONG,NEIMESHENGXIADELIRUNJIUSHIFENSHAOLE。


美容院促销

  

  3、带不来销量

  

翡翠棋牌  HENDUODEMEIRONGYUANDOUXIWANGKEYITONGGUOZHEIZHONGHUODONGJUXIYINDAOGUKE,DANWANGWANGSHISHIYUYUANWEI,XIANZAISHIMIANZHONGDEMEIRONGYUANYOUHENDUO,YEYOUBUHAODEMEIRONGYUANDOUZAICAIYONGDIJIACUXIAO,SUOYIDUIYUGUKELAISHUOKEXUANZEXINGHENDA,RUGUONIDEMEIRONGYUANMEIYOUDUSHUYUZIJIDETESE,NEIMEZIRANYEJIUBUHUIYOUDUOSHAOGUKEYUANYIXUANZELE。

  

  4、损害到美容院口碑

  

  MEIRONGYUANDETUANGOUYOUXIESHIHOUSHINENGGOUXIYINDAOXINDEGUKEDAODIAN,DANSHIDUIYULAOGUKELAISHUOWANGWANGHUISHANGHAIDAOTAMENDELIYI,TAMENHUIFAXIANZIJIBANKASUODEDAODEYOUHUISHENZHIYUHAIMEIYOUDIJIACUXIAOHUODONGLAIDEYOUHUI,RONGYIZISHENGBUMANQINGXU。

  

  XIAOBIANTUIJIANGENGDUOGUANYUMEIRONGYUANCUXIAOWENZHANG:

     《五种美容院促销活动方案 美容院业绩疯长的利器

     《2018美容院年前促销活动方案

     《美容院的促销活动怎样做才能有成效?


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